Interior reorganization and refinishing combined with
a comprehensive visual identity and wayfinding system

A “quick-fix” to strengthen an ailing community athletic facility. Vital workout spaces were consolidated and integrated with circulation spaces, and renovated in just 35 days. Layer upon layer of ad hoc colors were replaced with a system which integrates existing equipment, architectural elements, identity, wayfinding and building signage.



CLIENT
Northwest Community Programs

PROJECT CREDITS
Principals: Chris Benfield, Christian Unverzagt
Project Team: Craig Somers, Makoto Mizutani, Neil Meredith, Martha Merzig

TIMEFRAME
Design: August 2003
Construction: 35-day shutdown, September 2003
Wayfinding + Identity: Fall 2003

SPECS — BUILT
Location: Detroit, Michigan
Site characteristics: Existing community and athletic facility
Square footage: 12,000 sq.ft.
Project Cost: $110,000

CONSTRUCTION TEAM
General Contractor: The Monahan Company
Painting: Michigan's own Scottie B. (on loan from Maui)
Character Painting: MPG sign painters

MATERIALS
Paint
Carpet
Tile
Graphics